Marketing Materials Engineer Jobs

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10d ago

Marketing Content Engineer

Unum Group Portland, ME

Portland, ME

10d ago

$64k - $120k/yr Full time Marketing Ai Content Tools Brand Management

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Job Description

Unum Group is seeking a Marketing Content Engineer for an on-site role in Portland, ME, offering a salary range of USD 63,500 to 120,000 per year.

Responsibilities

Define content models and copy standards to ensure deliverables are strategic, creative, and distinct within a crowded marketplace
Design and engineer content experiences across digital channels aligned with brand strategy and audience needs
Create modular, reusable content components and structure content for personalization and omnichannel delivery
Collaborate with CX priority teams to co-develop program ideas and support agile ceremonies
Utilize AI tools such as Copilot and Writer.com to generate, refine, and optimize content across formats and platforms
Own high-level messaging for each program to ensure all marketing elements align with strategy
Design and maintain content taxonomies, tagging systems, and personalization rules for delivery
Partner with Creative Lead to establish style guidelines including tone and manner for all media
Build reusable content components and templates aligned with audience needs, SEO/GEO best practices, and platform capabilities
Write high priority and important communications with accountability
Determine optimal content placement across channels (web, email, social, portals, etc.) based on audience behavior
Present creative concepts to Senior Leadership and Strategy Review Board
Provide guidance to Production and Delivery team copywriters
Work with Process Facilitation Managers to brief teams and ensure alignment
Coordinate with external agencies and internal teams for consistent strategy and execution
Participate in retrospectives and contribute to process optimization
Apply information architecture and user experience principles to structure content for intuitive navigation
Design content models and workflows that support efficient management, retrieval, and personalization across digital platforms
Collaborate with UX and development teams to ensure user-centered, technically robust content solutions
May perform other duties as assigned

Requirements

Degree in Marketing, Communications, or a related field
6+ years of full-time professional communications experience; agency experience is a plus
Strong analytical skills with the ability to translate business requirements into content architecture
Superior writing, editing, and creative abilities across traditional and digital media
Experience with content management and automation tools, including headless CMS
Experience with analytics platforms for performance tracking
Understanding of content modeling and structured authoring (DITA, Markdown)
Experience with AI writing tools (Copilot, Writer.com) and content automation platforms
Knowledge of APIs, HTML/XML, and basic scripting
Ability to thrive in a fast-paced, collaborative environment and translate strategic direction into actionable, creative solutions
Proven ability to edit, coach, and develop other content engineers
Passionate about idea development and creativity
Works well independently and in cross-functional teams
High initiative and ownership
Proficiency with AP style
Experience modeling, organizing, and delivering content for digital platforms using information science and UX best practices
Experience collaborating with cross-functional teams to optimize content for usability, accessibility, and engagement
Familiarity with content management systems, metadata, taxonomy, and digital asset organization
Advocates a scalable content creation approach, creating content once for reuse across channels

Technologies

Copilot
Writer.com
Headless CMS
HTML
XML
APIs

Benefits

Award-winning culture
Commitment to inclusion and diversity
Performance-based incentive plans
Competitive benefits package including health, vision, dental, and short & long-term disability
Generous paid time off plus paid volunteer time
Up to 9.5% 401(k) employer contribution
Mental health support
Career advancement opportunities
Student loan repayment options
Tuition reimbursement
Flexible work environments

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